The securties and exchange board of India (Sebi) on wednesday issued guidelines for mutual fund(MF) advertisements,allowing use of celebrities to increase awareness of the Rs. 17.9 lakh crore industry."Celebrity endoreement shall be allowed only at industry level for the purpose of incresing awareness of MFs as a financial product category.such endoresement should not promote a scheme of a particular fund or be used as a branding exercise of a MF house,"the regulator said in a circular.Prior Sebi approval Will be needed for MF advertisements featuring celebrities,The circular said.
The regulator also tweaked the performance disclosure requirement for MF advertisements.
The regulator also tweaked the performance disclosure requirement for MF advertisements.
Business Standard New Delhi,16th March 2017
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