Aims to clear products within a month; advisory panels constituted for promoting e- commerce The Insurance Regulatory and Development Authority of India (Irdai) plans to make the approval process for online products simpler and faster. With a separate process for filing applications on these, it says it is trying to ensure they do not undergo the same rigorous process as offline products to get approved, and are approved within 30- 40 days. An insurance product first goes to the regulator, which approves the features and pricing, after which it can be brought to the market for sale. “Offline products take at least four to six months to be approved. The same process might not be viable for an online insurance market, where customers look for new products and riders on a regular basis. Hence, the portfolio requires to be updated every few months,” said the head of products in a mid- size life insurance company. For customers, too, the proposal form would get simpler, with few