Private sector may get government funding to promote tourism The government plans to partly finance private sector expenditure on promoting tourism in India and may offer leading hotels, travel agencies, online travel portals and airlines as much as 50 per cent of their annual marketing budget as a fixed contribution, based on their credibility The proposal, which will be a winwin proposition for stakeholders, is aimed at pushing government initiatives such as development of tourist circuits and zones, islands and beaches. It will add to It will add to the country's foreign exchange earnings and create much-needed jobs. Private ventures will have more funds for promotion, with a sustained contribution from the government. The government is discussing the idea with stakeholders and assessing the annual cost of the initiative, a senior government official told ET."The amount of financing to private players will depend on the star-rating and size of hotels as well as tra...