FMCG firms lower prices after GST rate cut ITC, Dabur, HUL and Marico have reduced prices of various products already in stores to pass on the benefits of GST rate cut to consumers Packaged goods companies have started lowering the prices of products that are already in retail stores to pass on benefits they received from the GST rate cut.New Delhi-based Dabur India Ltd on Tuesday said in a statement that the company had reduced prices of its existing stocks by 9% across categories like shampoo, skin care and home care products. “The company is passing on the benefits on existing stocks by providing primary discount of 9% to its trade partners,” Lalit Malik, chief financial officer of Dabur India, said. “In accordance with the GST laws, we had last week communicated to all our business and trade associates directing them to start charging the revised lower GST rates, wherever applicable, on all existing stocks. We have also directed them to pass on the GST benefit to the end co...