Levy will raise co's tax obligations by almost 50% The proposed 6% equalisation levy on the online advertisement revenue of foreign companies introduced in the Finance Bill 2016 will “cripple the startup companies“ and raise their tax obligations by almost 50%, the Internet and Mobile Association of India (IAMAI) has said. The industry body said that the levy will have a severe impact on Indian technology startups and small and medium enterprises (SMEs), which it said are primary users of digital ad platforms such as Google and Facebook. An eight-member committee on taxation of ecommerce had in a report, released last month, proposed that services ranging from online advertising and cloud computing to software downloads and web hosting be subject to an “equalisation levy“ of 6-8% of gross payment if the provider of the service is a foreign entity without a “permanent establishment“ in India. “The tech startups are already paying 14.5% service tax to use these ad platforms which am