The income tax department on Monday released rules for equalisation levy — a tax on online advertisements that would come into effect from June 1. Announced in the Budget for 2016-17, the six per cent levy — dubbed Google tax — is aimed at foreign multinational digital companies without a permanent establishment in India. This would make companies such as Facebook , Google, Yahoo and Twitter liable to be taxed in India for earnings above Rs 1 lakh from local advertisers. According to the rules notified by the income tax department, the assessees concerned need to deduct the levy and credit the amount to the central government. They can do it by remitting it into the Reserve Bank of India, any branch of the State Bank of India or of any authorised bank. “The equalisation levy made various players sit up and take note, especially since this is India’s first step to tax the digital economy. Now with rules in place, people need to start taking action, since the statement of specified