Apple will increase prices of applications on its App Store in the country,by upto 33 percent,with the government introducing a 14.5 percent service tax and the falling value of the rupee. An app costing $0.99 (aboutRs.68)on the App Store in the US will now cost Rs.80 in India as opposed to Rs.60 earlier.The move is part of a global change in prices of apps, an exercise Apple engages in periodically. Apple communicated the changes in pricing to developers and was reported by digital media outlet Mac Rumors. The government introduced a service tax of 14 percent and levy of 0.5percent from December1 last year on all services sold digitally.This equalisation levy was introduced as part of a global move by nations to tax digital goods sold from outside a country.It is now popularly known as “GoogleTax”. “Price tiers on the App Store are set internationally on the basis of several factors, including currency exchange rates,business practices,taxes,and the cost of doing business.These fa...