Lower price hikes, coupled with market share gains from unorganised entities, would be key positives The Goods and Services Tax (GST) Council’s decision to lower rates on 66 items brought cheer to a host of companies in the jewellery, cinema and pharmaceutical sectors. Take jewellery companies. While a lower-than-expected rate of three per cent on gold was a positive, the earlier decision was to have 18 per cent (from two three per cent) on making jewellery from plain gold. This would have meant price increases by jewellery makers, which could have impacted their volume. Importantly, this would have further widened the price differential between jewellery sold by organised entities like Titan, PC Jeweller and TBZ, and their counterparts in the unorganised sector. With this rate now down to five per cent, the organised sector entities can take calibrated price hikes and still gain market share from the others, who will see elevated compliance-related costs with GST implementation. M