LOG ON Move likely to reduce cost of buying MFs and attract more investors who can save on fee to the intermediary The Securities and Exchange Board of India (Sebi) is eyeing India's booming ecommerce segment to make mutual funds schemes available to a wider section of investors at a cheaper cost. The capital market regulator has sounded out e-commerce companies about the possibility of these firms selling financial products on their platforms. Sebi chief UK Sinha met Nandan Nilekani -former chairman of Unique Identification Authority of India (UIDAI) -who heads the regulator-appointed committee to suggest measures to reduce cost structure of mutual funds, and representatives of e-commerce companies such as Flipkart, Scripbox, FundsIndia.com and Paisabazar.com, among others, in Bengaluru on Thursday in this regard. “Sebi wants automation of mutual fund sales architecture including e-KYC (know your client) which will reduce the cost of buying mutual fund schemes. This will m