Finance Minister Arun Jaitley meets industry bigwigs; officials on standby Finance Minister Arun Jaitley met industry representatives on Thursday, a day before the roll-out of the goods and services tax (GST), and urged them against increasing prices. Executives of Hindustan Unilever, Procter & Gamble, Airtel, DLF, Amazon, Grofers, Wipro, Mondelez, Johnson & Johnson and Liberty, along with industry chamber members, met Jaitley in North Block late in the evening. The FM took stock of industry preparedness for the GST and pitched for price reductions after the tax was imposed. “The finance minister asked the industry representatives to pass on the benefit of the GST to the end user. The broad message was that the GST should not be inflationary and that prices should either remain stable or come down,” said an official on condition of anonymity. Calculation by different players during the hour-long meeting showed the effective rate on shampoos, chocolates, and aerated waters w